Telemarketers sue over do-not-call list

[lukpac]

Don't they understand that if people say they don't want to be called, they really don't want to be called?

FWIW, the Wisconsin list seems to be doing a great job. I don't think we've gotten a single telemarketing call since it went into effect.

Telemarketers sue over do-not-call list

WASHINGTON (AP) --Telemarketers expanded their legal challenge to the government's do-not-call list, suing a second federal agency over the call-blocking service for consumers that the industry says will devastate business and cost as many as two million jobs.

The free government registry for blocking telephone sales pitches has grown to more than 28 million numbers since it was opened June 27, according to the Federal Trade Commission, which operates the service. The FTC has predicted registration to grow to 60 million numbers by next summer.

The American Teleservices Association, an industry group that sued the FTC in January to stop the list, asked the 10th U.S. Circuit Court of Appeals in Denver to reject new regulations set by the Federal Communications Commission. The FCC added its authority to the list to close regulatory loopholes and block calls from certain industries, including airlines, banks and telephone companies.

"This truly is a case of regulatory overkill," said Tim Searcy, ATA executive director.

Losing business

People who sign up this summer should see a decrease in telemarketing calls after the FTC begins enforcing the list October 1. The service will block about 80 percent of the calls, the FTC said.

The telemarketing industry estimates the do-not-call list could cut its business in half, costing it up to $50 billion in sales each year. Implementing the list could also eliminate up to two million jobs, the ATA said.

The ATA also asked the FCC on Friday to stay enforcement of its rules until the court can review them. No court date has been set for the case against the FTC, the group said.

Similar lawsuits brought by other telemarketers are pending.

Threat of steep fines

Beginning in September, telemarketers will have to check the list every three months to see who doesn't want to be called. Those who call listed people could be fined up to $11,000 for each violation. Consumers would file complaints to an automated phone or online system.

Exemptions from the list include calls from charities and pollsters and calls on behalf of politicians. A company also may call a person on the no-call list if that person has bought, leased or rented from the company within the past 18 months or has inquired about or applied for something during the past three months.
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Copyright 2003 The Associated Press. All rights reserved.

[Rspaight]

I'd think the telemarketers would be happy about the do-not-call list. After all, effective marketing is all about targeting your audience, so why would they want to spend money calling people who don't want to be called? And the government is doing all this market research work for them! Win-win!

Ha ha. Right. Of course, their whole business model is predicated on badgering easily-duped people into buying stuff they don't really want, but they can't come right out and say that, can they?

Ryan